Perform continuous A/B testing of recommendation strategies across the homepage, category pages, and PDPs in order to improve customer retention and reduce drop-offs at each stage of the shopper funnel.

Uplift: Identify the optimal experience that converts



Create multiple journeys with different recommendation strategies on touchpoints.


Step 1: Create an A/B test with multiple journeys.

        Allocate traffic to the journeys

        Publish the test.

Step 2: View metrics to understand performance.