Audience refers to the different categories of visitors to your website. While there are preset audiences/visitors, All Visitors includes all users in a website without any division. You can view these preset groups of audiences based on their behavioral characteristics. This data helps you to understand how certain audiences interact or behave and in turn allows you to create tailored journeys for them.

New visitors are automatically assigned to the relevant preset categories.

You can view preset audience categories, monitor audience performance metrics, check overlap information, and import/export audiences.

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Preset Audiences